Apple May Have Plans for New Display

Apple, the American multinational technology company, has recently made some plans for new hardware. According to a new report, the company might be launching a new hardware soon, and chances are that it will be expensive. According to an Apple tracking website, 9to5Mac, it appears as though in anticipation for a refresh to the new hardware, Apple has been covertly depleting stock on their Thunderbolt Display, which is priced at $999 each. The site has suggested that Apple will be replacing this Thunderbolt Display with a 5K resolution version. This upgraded display will also be equipped with an integrated graphics chip which will enable the display to offer high-quality visuals.

“While Apple did not immediately respond to a request for comment on the report, Fortune was able to verify that many Apple retail stores are not carrying the 27-inch Thunderbolt Display right now,”

said Don Reisinger from Fortune.

“However, the company’s online store is still selling the device, and customers could get it as soon as tomorrow. Most other online retailers are selling used or refurbished models of the device.”

This trend in Apple’s behavior seems to follow a pattern that Apple has utilized in the past. Typically, Apple allows for the supply of its products to gradually deplete while the company works on developing a replacement product. As soon as this new product is ready to launch, units of the preceding model are eventually replaced with the newer, superseding model. Many seem to believe that it is possible that Apple is doing the same with its display.

 “Launching a new display seems to make some sense for Apple. The Thunderbolt Display hasn’t received a meaningful upgrade in quite some time, and although it offers an overall solid visual experience, including a 2,560-by-1,440 resolution and a 1,000:1 contrast ratio, there are cheaper alternatives available that boast better specs,”

“Apple, in other words, might need to catch up.”

1. jennifer oberg
2. Posted on June 9, 2016
electronic industry news

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